With good Web design,
visitors should be able to quickly understand what they are looking at
on a Web page without thinking about it.
Simplicity should act as a guide in all Web-based communication. Consider the following tips:
1) Build your website with public relations in mind. Your club’s online presence can directly affect your public image. A visit to your site must not only meet your clients expectations but also offer something of interest for the general public, including prospective members or other community groups wishing to partner with.
Some questions to consider:
- Who is your target audience?
- What are the objectives of your website?
- What should a visitor expect from your site?
- What do you want the visitor to leave with?
2) Provide accurate contact information and an easy way for prospective members to express interest in your club and learn more about joining. Provide more than one way to be contacted, such as a phone number and an e-mail address.
3) Keep all your information current: Update your meeting place and time information as needed, keep your calendar of events and list of speakers up to date, and feature the current year’s theme logo.
4) In all electronic communications, readers should immediately recognize who is publishing the material and why.
7) Include links to your social media sites
8) Use simple analytic tools to learn how people are using your site. What information do they seek? Can they find it easily? Does your site serve both club members and prospective members?
9) Before publishing your content, test it in as many browsers as possible. Not all browsers display information in the same way.
10) Know your limitations. It’s better to have a simple, up-to-date site than one that’s difficult to maintain
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