The Tairus Blog

W ith good Web design, visitors should be able to quickly understand what they are looking at on a Web page without thinking about it. Simplicity should act as a guide in all Web-based communication. Consider the following tips: 1) Build your website with public relations in mind. Your club’s online presence can directly affect your  public image. A visit to your site must not only meet your clients expectations but also offer something of interest for the general public, including prospective members or other community groups wishing to partner with. Some questions to consider: Who is your target audience? What are the objectives of your website? What should a visitor expect from your site? What do you want the visitor to leave with? 2) Provide accurate contact information and an easy way for prospective members to express interest in your club and learn more about joining. Provide more than one way to be contacted, such as a phone number and an e-mail addre...